Apple usually rolls out the red carpet when it intends to introduce new hardware to its customers. It is clear, however, that Apple’s focus isn’t on hardware. Apple has its sights clearly locked on to its new services. These new services will undoubtedly be unveiled during their keynote event on March 25th. As services will be the star of this event, Apple felt the need to go ahead and announce refreshes its iPad line.
The new iPad Air, not to be confused with the device of the same name that was released by Apple back in 2013, is a massive improvement over its predecessors. For starters the new iPad Air features a larger display, measuring 10.5” giving it the largest display of a non-pro iPad. Even though this iPad Air lacks the “pro” moniker, it is certainly packed with pro-level specs. This iPad Air is fitted with the A12 Bionic processor, the same processor in the latest iPhone XS and XS Max. In comparison, the newest iPad Pros have the A12x Bionic, which is just an A12 processor with a bit more power for pro users. Apple is also adding support for the first generation Apple Pencil and it also supports the Smart Keyboard as well. Consumers can get almost all of the benefits of an iPad Pro without the hefty price tag that comes with the “pro” name. The New iPad Air starts at $499 USD for a 64GB model and $649 USD for a 256GB model.
The iPad mini is no stranger to multiple refreshes, but thankfully this time Apple has made additions to this small device that bring it up to modern standards. Like the new iPad Air, this iPad mini is granted support for the first generation Apple Pencil. Apple clearly believes that all of its modern tablets should support its stylus and now they all do. The new iPad mini’s processor is just as powerful as the new iPad Air. Both devices are equipped with the A12 Bionic chip. This processor is perfect for multitasking and new advancements in Augmented Reality.
Everything isn’t New
Though these iPads are sporting new processors and have access to accessories like the Apple Pencil and Smart Keyboard, they aren’t fitted with Apple’s top of the line technologies. Instead of Face ID, which is featured on the newest iPad pros, the new iPad Air and mini both still feature Touch ID and a home button. These iPads do have Retina displays like most Apple products, but they don’t have the Liquid Retina displays or curved corners like iPad Pros and the iPhone XR. Omissions like these were likely needed to keep costs low for Apple and their consumers.
Coming Full Circle
Apple is releasing these high tech budget friendly iPads with no ulterior motives. Apple is set to unveil its new streaming service on March 25th, and people will need devices with beautiful displays to consume this new content with. Apple has its eyes on the bigger picture, more Apple devices mean more subscribers to their various services.